


“No more back pain with our sauna, only deep relaxation and a good night’s sleep.” B asic Concepts: The next time you are creating a sentence or a flyer to persuade others, think about these two ends of the pain and pleasure spectrum. Watch TV advertisements with this concept in mind. Advertisers typically know that people are either motivated to purchase a produce or service to attain a goal or to avoid some pain. One of the most fascinating aspects of motivation is evident in advertisements. Words that Change Mindsexpands on a Neuro Linguistic Programming (NLP) tool called Language and Behaviour Profile (LAB Profile) which was developed by Rodger Bailey. Those others might be your partner, children, co-workers or clients. While there are no good or bad patterns, it is helpful to be aware of your own tendencies and have a sense of others. In Charvet’s book, Words that Change Minds: Mastering the Language of Influence, she describes how different people are motivated by a variety of factors.

She and others with high resilience know how to respectfully influence people’s thinking, beliefs or behaviors. Canadian NLP expert and trainer, Shelle Rose Charvet, is not only in my professional speaking circle, but someone whose intelligence, I admire.
